The 21st Century Epidemic!

“This is the first generation that will have a shorter life expectancy than their parents, dying an average of 5 years younger by 2050”. World Bank

“Overweight and obesity already kills one million people annually in Europe, while contributing to diseases, placing an increasing burden on health systems and adversely affecting quality and duration of life”. Council of Europe

“Obesity has reached epidemic proportions, tripling in the last two decades. If no action is taken, by 2010 the region would be home to an estimated 165 million obese people”. World Health Organization

“Obesity is already creating a major economic burden for governments, consuming up to 8% of overall health care budgets”. World Health Organization

“Obesity could affect economic output as severely as malnutrition, slicing up 3 percent off gross domestic product in the hardest-hit countries”. World Bank

"It's not too late to act but we must act now!" Markos Kyprianou, EU Health Commissioner

Throughout Europe, improvements in technology, changes in social structures and the hectic pace of modern living have resulted in a fundamental shift in the way we live. A corresponding sedentary lifestyle has created an obesity crisis that has increased incidence of high blood pressure, type 2 diabetes, impaired glucose tolerance, excess cholesterol, cardiovascular diseases and many more illnesses, whilst also limiting people´s ability to simply have fun and make the most out of everyday living. The solution to obesity is a combination of taking regular exercise and embracing a more balanced lifestyle as well as harnessing technology to tackle the problem.

With its fundamental objective of ´teaching youth through sports´ and ´encouraging people to follow a way of life based on the joy found in effort´ the Olympic Movement, through its National Olympic Committees, is ideally placed to provide leadership in addressing this issue and ViveMotion is helping these Committees to make a real difference as well technical advances to help tackle the problem in a fun and relevant way for children -and adults -today.

<< Back to Homepage